Home > Little Thoughts, Reviews > iPad week in reviews – Part 3: There’s a charge for that?

iPad week in reviews – Part 3: There’s a charge for that?

Continuing from iPad week in reviews – Part 2

One of the most interesting and apparent aspects of the iPad is how much you spend AFTER you get one.  Much has been written about the hopes of the content and publishing industries that the era of “the Internet is where you get stuff for free” is over.  Everyone sees what happened to the music industry in the last decade (which is that Apple took it over but at prices many feel are too low) and the question is how to avoid the same happening to movies, tv, print, sports and the rest.

Clearly coming out of the gate the play is to see what the market will bear by holding a firm line.  In this world, you have to pay for stuff.

Time Magazine

Time Magazine April 12, 2010 (time.com)

The $4.99 app is getting hammered in the app store reviews, people assumed they were getting a subscription or something like the FREE New York Times app that would be updated continually.

Instead, Time is taking the route of selling a single issue in a slick digital frame. There are very few ads, which somewhat justifies the cost, but that could also be simply that only a few advertisers bit.

The ads they did have were interactive in their way, although the video performance on the ad I tried was poor, it stuttered and quit and I lost interest quickly. That could have been due to my network, but it’s a problem.

I bought the first one out of novelty, I doubt I’ll buy another.

Major League Baseball

Also getting a lot of negative reviews on pricing.  I’ve already paid $15 for audio streaming of any game I want. (I follow the Tigers and White Sox but live in LA) I can get that on the web, but now to get access to the same content I’ve already paid for on the iPad, I need to pay another $15 for an app? And if I want it on my iPod Touch I need to pay again for it there?

And of course if I try to simply browse to the website in the iPad browser to redeem what I’ve already paid for, bzzzt, redirected! (somewhere deep in the terms of use I expect the lawyers snuck the language in to allow that, and it would have required Flash anyway which, oh coincidence, is not available on the iPad)

I did go ahead and bite on this because I can and I’m a fan, but it will be interesting to see how this stance plays out in the market. 

However I attempted to “upgrade” my audio only subscription to the video subscription rather than buying a new full price video subscription (which also includes the audio portion).  It’s not easy.  They clearly want to charge me a fourth time for something I already have, and to avoid that requires phoning them and waiting for the issue to be escalated.  It’s been four days so far and it’s still not working.  And I’m not the only one, see this post about struggling to upgrade GameDay Audio to MLB.tv.

App pricing

Apps are going for much higher rates than typical for iPhone apps.  $9.99 seems to be the norm, rather than $.99 as you see on the smaller platforms.

With Apple’s closed development platform, exclusion of Flash, proprietary everything and massive buzz making marketing, the play is clearly to hook users into a premium environment with few options and generate the necessary critical mass to make it the only tablet/reader game worth playing in.

Apple has been succesful so far with the iPhone and they’re on their way again with the iPad.  HP and Google are expected to enter the market with their own devices with open environments.  The question is whether they’ll be able to match the Apple buzz factor, create an app market, and gain significant market share.  The second question is do enough people really care, the tablet market is unproven and may only appeal to a niche audience.

What do you think?

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: